Signature segments are vital to creating a unique personality for your show. Remember watching Saturday Night Live back in the day when you’d wait for them to do another Wayne’s World skit, or Pat, or Church Lady. The anticipation created by hoping for a new segment combined with the payoff when a new one actually aired is what signature segments are all about. The morning show that’s perfected the art of signature segments is, by far, the WGN Morning News. One of my favorites is when they create new “promos” for their show, often parodies of their competitions’ actual promos. Here are a few of the ones I’ve collected:
WGN: TOPS IN THE A.M.
WGN: WE PUT THE SUCK IN SUCCEED